01 | BRAND REFRESH

Turning complexity into clarity.

I led Gigamon’s global brand refresh to create a more cohesive, distinctive, and scalable identity system, designed to work seamlessly across digital experiences, campaigns, sales enablement, events, and merchandise.

ROLE

Creative Director

year

2025

scope

Brand Strategy • Visual Identity • Digital Experience • Campaigns • Events, Swag & Merch

02 | the transformation

Old Branding vs. New Branding

New Branding

Old Branding

03 | BRAND SYSTEM

The New Identity

The New Identity

Refreshed Color Palette

People love the Gigamon orange, but too much of it can be, well, too much. So I broadened up the palette and introduced gradients to add interest and depth to the orange.