As Conviva expanded into the emerging AI agent experience category, I evolved how the brand showed up across every major touchpoint. I translated product strategy into messaging, visual direction, and creative across web, sales materials, campaigns, and events, while expanding the visual system with a broader color palette, new graphic elements, and illustration. I also led the redesign of the company website from structure and wireframes through copy, high-fidelity design, and production.
ROLE
Creative Director
year
2026
scope
Brand Expression • Messaging • Digital Experience • Campaigns • Sales Enablement • Events
I redesigned and built Conviva’s website end to end, from architecture and messaging through wireframes, visual design, illustration, and production. Using Claude Code, I moved directly from concept to a working site in six weeks.
- 01Homepage HeroIntroduces Conviva’s new positioning at the intersection of AI agents and streaming, bringing both sides of the business under one Quality of Experience story.
- 02The Experience Gap
- 03Streaming Heritage
- 04Nexa AI Analytics
- 05Streaming Intelligence
I expanded Conviva’s visual system with a broader color palette, new graphic elements, custom illustrations, and icons designed to work consistently across web, campaigns, sales materials, and events.
Custom Illustrations
Custom Icons
Graphic Elements